Created national CSR campaigns for the Médiaunió Foundation, combining storytelling with measurable social impact. Learned that marketing can change behaviour—not just sell products.
ACT I
MÁTÉ
HOLDOSI
ACT II
How I think.
I combine creativity, strategy and data to turn ideas into things people use, remember and act on.
Creativity
Finding new angles and unexpected solutions.
Strategy
Connecting ideas with real business goals.
Systems
Creating processes that make results repeatable.
ACT III
Results that matter.
20+
Years of creative leadership.
500%
Lead growth through systems-led storytelling.
-90%
Cost efficiency from purposeful optimization.
ACT IV
Brands I’ve worked with.
Docler Holding
Mediaunió
Fiskars
Flow Casting
ACT V
The road so far.
Discovered photography, visual storytelling and structured marketing. Learned to think long-term, work with international teams and communicate ideas across cultures.
Turned marketing into scalable systems—from automated sales funnels to nationwide campaigns. Built processes that reduced acquisition costs while supporting rapid business growth.
Leading marketing across an international technology group, shaping brands, governance and scalable processes for complex B2G and cybersecurity businesses.
ACT VI
Work & Stories
Products, campaigns and ideas — each with a story behind it.
Finance product
A finance tool for ADHD minds
Creating clarity and control for people who want a simpler way to manage money.
Visit live app
Casting & Community
Flow Casting
Growing a casting community from zero to thousands of registered background actors through organic marketing.
Visit live site
EDUCATION / TRAINING
Teaching Marketing
Turning experience into practical knowledge.
For the past two years, I have been reviewing marketing theses at Edutus University, helping students turn ideas and research into stronger professional work.
Alongside this, I teach practicing marketers how to improve their skills — combining strategy, analytics and real-world marketing experience.
I developed the Strategy and Analytics modules of a professional marketing training program, including course materials, practical exercises and final examinations.
UX RESEARCH
Understanding
Users
Improving digital experiences through research.
My thesis explored the role and process of website usability testing — how real user behavior, feedback and data can help create clearer, more effective digital products.
I researched UX methodologies, user testing processes and the connection between business goals and human-centered design.
ACT VII
What keeps me curious.
I have always learned by exploring different worlds.
Some taught me how to see.
Some taught me how to listen.
Some taught me how to build.
END CREDITS
Let's build something
worth remembering.
Máté Holdosi
Marketing Leader
Budapest, Hungary